![]() ![]() Throngs of creators and music fans-and the brands hoping to engage with them-flooded the festival grounds at the Empire Polo Club in Indio, CA, during both weekends of the 22 nd annual Coachella Valley Music and Arts Festival, April 14-16 and 21-23, effectively kicking off the summer festival season with a bang. Last year may have marked the post-pandemic return of Coachella, but 2023 signaled its renaissance. Attendees apply sunscreen at one of many Neutrogena kiosks located on the festival grounds. ![]()
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